阿里山國家森林遊樂區識別系統 ALISHAN NATIONAL FOREST RECREATION AREA

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阿里山國家森林遊樂區｜識別系統

ALISHAN NATIONAL FOREST RECREATION AREA

阿里山國家森林遊樂區的識別系統設計理念深蘊自然與文化的交融。品牌運用阿里山五奇作為視覺核心，以日出、晚霞、雲海、巨木、森鐵為靈感，塑造出專屬於阿里山的品牌形象。設計師以不同的視角見證台灣山林美景，透過視覺系統化的手法，傳遞完整的感官體驗與感受，引領人們重新認識阿里山國家森林遊樂區的魅力。品牌策略上採取了阿里山景象、林業文化影像為主，以五奇特色為基礎，賦予專屬色彩與圖像意涵，並推出不同主題的大山大景照片為視覺重點，營造出身歷其境的觀光體驗。識別系統以複合式的應用方式呈現，除了原有標誌的組合方式外，五奇元素也可拆分成獨立視覺主題，成為固定的視覺資產。透過這樣的設計，讓人們走入山中，呼吸感受大自然的氣息，找回與自然最舒適的平衡點，創造出全新的觀光、林業與文化保存的體驗模式。

The design concept for the Ali Mountain National Forest Recreation Area identity system aims to provide visitors with a unique experience of forest life and redefine the relationship between tourism, forestry, and cultural preservation. Through a visual system that emphasizes sensory experience, visitors can witness Taiwan's natural beauty from different perspectives and rediscover the most comfortable balance between people and nature through breathing and feeling.

The brand uses the five wonders of Ali Mountain, including sunrise, sunset, sea of clouds, giant trees, and the Alishan Forest Railway, as the visual core of the design to create a unique brand image for the Ali Mountain National Forest Recreation Area and implant the brand's visual impression in the minds of the public. The brand strategy focuses on Ali Mountain's scenery and forestry cultural images, supplemented by the logo system. By deconstructing the five wonders of Ali Mountain and assigning unique colors and image meanings, the design can be easily applied to future marketing and promotion efforts and become a fixed visual asset.

In marketing and promotion, large-scale Ali Mountain landscape photos are used as the visual focus for different themes. Through a comprehensive identity application system, in addition to the original logo combination, the elements of the five wonders can also be used as independent visual themes.